Bill Text 28th Legislature
- Session Laws
00 Enrolled SB 194
01 Creating the Alaska Tourism Marketing Board; and relating to tourism marketing.
03 * Section 1. AS 44.33.119 is amended to read:
04 Sec. 44.33.119. Purposes. The purposes of AS 44.33.119 - 44.33.136
05 [AS 44.33.119 - 44.33.135] are to
06 (1) encourage the expansion and growth of the state's visitor industry
07 for the benefit of the citizens of the state;
08 (2) ensure that the economic benefits to be derived from tourism in the
09 state are retained in the state, to the greatest extent possible;
10 (3) ensure that a maximum number of residents of the state are
11 employed in the tourism industry;
12 (4) ensure that consideration is given in the development and
13 implementation of the tourism program to local community goals and objectives, to
01 impacts on existing private enterprises, and to impacts on recreational and subsistence
02 opportunities for the residents of the state;
03 (5) promote the development of tourism opportunities throughout the
04 state, including along the highway system of the state, the marine highway, and in
05 rural areas of the state.
06 * Sec. 2. AS 44.33.120(b) is amended to read:
07 (b) The Department of Commerce, Community, and Economic Development
09 (1) cooperate with organizations in the private sector for the promotion
10 and development of tourism into and within the state;
11 (2) coordinate with municipal, state, and federal agencies for the
12 development of tourism resources in the state;
13 (3) promote and develop the state's tourist industry;
14 (4) cooperate with the private sector and the Alaska Tourism
15 Marketing Board in the planning and execution of a destination tourism marketing
16 campaign [UNDER AS 44.33.125] that is in the public interest;
17 (5) promote the development of visitor industry facilities, both in the
18 public sector and the private sector, through the use of state resources as appropriate;
19 (6) plan and advocate for tourism and tourism development in
20 coordination with the private sector, municipalities, state, and federal agencies;
21 (7) [ADMINISTER AND EVALUATE THE TOURISM
22 MARKETING CONTRACT PROGRAM UNDER AS 44.33.125;
23 (8)] administer a visitor information center located in Tok; and
24 (8) [(9)] conduct research related to tourism.
25 * Sec. 3. AS 44.33 is amended by adding a new section to article 2 to read:
26 Sec. 44.33.136. Alaska Tourism Marketing Board. (a) The Alaska Tourism
27 Marketing Board is created in the Department of Commerce, Community, and
28 Economic Development.
29 (b) The board consists of 21 members as follows:
30 (1) 18 members appointed by the governor who are members of the
31 leading statewide nonprofit tourism association and who represent different segments
01 of the tourism industry and company sizes and the following regions of the state:
02 (A) Southeast;
03 (B) Southcentral;
04 (C) Southwest;
05 (D) Interior; and
06 (E) Far North;
07 (2) the commissioner of commerce, community, and economic
08 development or the commissioner's designee;
09 (3) one member of the senate appointed by the president of the senate,
10 who shall serve ex officio as a nonvoting member of the board; and
11 (4) one member of the house of representatives appointed by the
12 speaker of the house of representatives, who shall serve ex officio as a nonvoting
13 member of the board.
14 (c) Before making the appointments under (b)(1) of this section, the governor
15 shall identify the leading statewide nonprofit tourism marketing association.
16 (d) The governor may appoint the members under (b)(1) of this section from a
17 list of nominees for each seat submitted by the leading statewide nonprofit tourism
18 marketing association. The governor may reject a list for any seat submitted under this
19 subsection and request that another list be submitted.
20 (e) The term of office of a member of the board appointed under (b)(1) of this
21 section is three years.
22 (f) The board shall annually elect a chair and vice-chair from among its
23 members. Nine members of the board including at least one member representing each
24 region listed under (b)(1) of this section constitute a quorum. The board shall meet at
25 least twice a year. The chair shall set the time and place of the meeting, either on the
26 chair's own motion or on written request by three members of the board. The board is
27 encouraged to meet electronically.
28 (g) The members of the board do not receive a salary for service on the board.
29 The members of the board appointed under (b)(2) - (4) of this section are entitled to
30 per diem and travel expenses authorized by law for other boards and commissions
31 under AS 39.20.180. The members of the board appointed under (b)(1) of this section
01 are not entitled to per diem or travel expenses.
02 (h) The board shall
03 (1) cooperate with the department to plan and execute a destination
04 tourism marketing campaign that is in the public interest; and
05 (2) make recommendations to the department regarding tourism
07 (i) In this section,
08 (1) "board" means the Alaska Tourism Marketing Board;
09 (2) "department" means the Department of Commerce, Community,
10 and Economic Development.
11 * Sec. 4. AS 44.66.010(a) is amended by adding a new paragraph to read:
12 (10) Alaska Tourism Marketing Board (AS 44.33.136) - June 30,
14 * Sec. 5. AS 36.30.850(b)(38); AS 44.33.120(d), and 44.33.125 are repealed.
15 * Sec. 6. The uncodified law of the State of Alaska is amended by adding a new section to
17 TRANSITION: TERMS OF INITIAL APPOINTMENTS. Notwithstanding
18 AS 44.33.136, added by sec. 3 of this Act, the initial terms of the members of the Alaska
19 Tourism Marketing Board appointed under AS 44.33.136(b)(1), added by sec. 3 of this Act,
20 are as follows:
21 (1) six members serve for three years;
22 (2) six members serve for two years; and
23 (3) six members serve for one year.
New Text Underlined [DELETED TEXT BRACKETED]